No I have not gone barking mad or hit my head on the floor when I fell out of bed this morning. These Fitflops are the hottest thing in London according to the London Times and have completely sold out in Macy stores across the US. There are about 20 pair available on Ebay. I’ll be wearing these in snow and hailstorms. It’s every women’s right to own too many pairs of shoes and if they, even perhaps, burn fat and tone your butt, they are so worth it.
Here’s a list as to why you should wear them (isn’t tone your butt enough?):
- Fitflop midsoles incorporate patent-pending micro-wobbleboardTM technology, to give you a workout while you walk. Developed by Darren James and Dr David Cook at LSBU, the FitFlop’s unique safely -tapered midsole places varying densities of EVA under your feet each time you step, to challenge the support and balance muscles of the foot and leg.
- They challenge hard to reach muscles more. Fitflops are engineered with a multi-density midsole that stimulates your muscles more while you’re wearing them. In independent University testing, Fitflops have been shown to trigger increase gluteal muscle response, increased hamstring response, increase rectus femoris (thigh) response and increased calf muscle response .
- Every step you take in your Fitflops helps tone and trim your legs: Studies at Salford University by Dr. Philip Graham-Smith and Richard Jones have shown that the FitFlop midsole extends the amount of time that the slow twitch* muscles are engaged during each step (by approximately 10-12%). So just by wearing a pair of FitFlops you’ll get more exercise while doing just exactly what you’re normally doing. (*slow twitch muscles produce energy by converting fats into energy aerobically)
- Fitflops work your bum muscles more. FitFlops have been clinically proven to increase the amount of time that the gluteus maximus muscle is ‘activated’ during every single step. [Read more →]
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